Insightful, strategic and inventive, Shannon Pestoni is an accomplished business leader who’s been helping Napa Valley wineries engage with customers and aficionados for more than two decades. From brand narrative to P&Ls, business development to account calls, Shannon has done it all. Her expertise includes general management, sales, operations and marketing for boutique and nationally recognized brands. With her deep understanding of what it takes to bring a wine from a vineyard to a consumer’s glass, she works seamlessly with in-house teams to deliver significant results.

She co-founded Jelly Jar Wines and Hearsay Wines and drove overall business strategy, along with sales and product marketing, before selling the successful brands in 2017. Building these wines from the vine up required creativity, flexibility and diligence – the same qualities she brings to her clients today.

Shannon has extensive experience at premium, family-owned wineries, and her deep connections within the Napa Valley span the wine, hospitality and culinary communities. She offers the rare combination of big-picture vision and hands-on execution and is especially skilled at developing memorable integrated sales and marketing programs.